The Chicago White Sox have been one of the leading professional teams regarding dipping their toes in the NIL market.
It’s not necessarily a farm system thing for the White Sox, because the players they’ve signed to NIL deals since their CHISOX Athlete NIL program kicked off in 2022 haven’t been up-and-comers on the baseball diamond.
Rather, the program launched with the plan to “empower student-athletes, their voices and careers both on and off the field” and the White Sox have focused on promoting as well as helping Chicago area natives.
Each student-athlete involved in this NIL program will receive personal career mentorship from leading sports executives, branding opportunities with the White Sox that could provide financial opportunity, and they’ll each also be able to throw out a ceremonial first pitch in custom White Sox gear at Guaranteed Rate Field.
The 2024 NIL roster features 12 athletes:
Robbie Avila, Indiana State men’s basketball
Carnell Tate, Ohio State football
Kylie Feuerbach, Iowa women’s basketball
Rylie Mills, Notre Dame football
Pat Coogan, Notre Dame football
Berkley Mensik, Notre Dame women’s soccer
Malik Elzy, Illinois football
Jack Olsen, Northwestern football
Abbey Murphy, Minnesota women’s hockey
Yulexi Diaz, UIC women’s soccer
Skyla Schulte, Michigan State women’s gymnastics